What is content strategy and why should I even care?

These days, were all content creators... from blogs to Vines to tweets to webinars to everything in-between.

In this BoF session we wil explore:

- Are we are all content creators?
- How can we be sure content matters?
- Who actually cares!?
- New ideas and whether a wider strategy is important
- Will it impact your bottom line?

Schedule Information
Time slot: 
Tuesday · 15:45-16:45